Most popular fashion websites in Germany 2024, by number of visits

Published by
Kasia Davies,
Feb 19, 2024

In January 2024, the most visited shopping website in Germany was Zalando with 27.48 million visits. Zalando is an online retailer that sells clothing, shoes and beauty items. The website with the second-highest number of visits, 8.95 million, was the global fashion company H&M.

Leading 15 fashion websites in Germany 2024, by number of visits (in millions)

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Release date

January 2024

Region

Germany

Survey time period

January 2024

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Statistics on " Fashion e-commerce in Germany "

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Other statistics that may interest you Fashion e-commerce in Germany

Overview

4

Fashion e-commerce companies

6

Zalando

6

Second hand fashion

5

Social media and online fashion

5

Consumer behavior

8

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Topics

Fashion e-commerce in GermanyFashion e-commerce in the United StatesOnline retailers in GermanyFast fashion in EuropeFashion e-commerce in Spain
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